About Us

In Turkey, two high school friends, Çağrı and Bedrettin, shared a common passion for creativity and design. Their dreams were as vivid and vibrant as the colors they envisioned for their future. Both harbored a desire to start their own decoration company which embraces a more modern, global aesthetic. Despite attending different universities, their bond remained strong, fueled by their shared vision. During their college years, they immersed themselves in courses and internships that would prepare them for their entrepreneurial journey.

After years of hard work and dedication, Çağrı and Bedrettin reunited with a wealth of knowledge and experience. Eager to turn their dream into a reality, they founded their company, Hoagard. The duo wanted to focus on metal and neon wall decors, to offer something fresh and appealing to a broader audience.

The early days were challenging. They faced the usual struggles of a startup – limited resources, long hours, and the uncertainty of the market. However, their passion and determination fueled their perseverance. Çağrı focused on the business side, handling logistics and marketing, while Bedrettin spearheaded the creative direction, ensuring each piece reflected their modern and international aesthetic.

The breakthrough came when they decided to launch an international e-commerce platform. Embracing the power of the internet, Hoagard showcased its unique designs to a global audience. Social media became a powerful tool, allowing them to connect with customers from around the world who appreciated the fusion of metal and neon in their innovative designs.

As orders poured in, they expanded their team, bringing in like-minded individuals who shared their passion for contemporary design. The creative team collaborated on new concepts, pushing the boundaries of what was possible with metal and neon. The products, ranging from abstract sculptures to inspirational quotes, captivated customers worldwide.

Hoagard soon became a recognized name in the home decor industry, and their success surpassed the borders of Turkey. Their designs adorned homes, offices, and businesses across continents. The international acclaim only fueled their ambition, inspiring them to continue pushing the envelope of creativity.



Hoagard, 2024


Our Commitment to Quality and Safety

Green & Blue Friendly
🏆 Design Awarded Product Box Project

Sustainability is not just a word for us! Our products are the best proof of this fact with their lifetime durability and their rewarded upcycle box design project. For this reason, Hoagard's 50x50cm and 50x70cm boxes are home to birds, 70x100cm boxes are home to cats. Instead of throwing the product boxes out, you can cut them off from the prints and join the pieces together to create a new house for our friends. 

🌏 We do design for living on a clean planet!

✨ Inspiration

Together with the best designers, we choose the best for you that create a remarkable atmosphere in your home. Our inspiration comes from our passion to explore the world and nature itself. Our focus is to work hard on discovering new ambitious ideas that give your walls a spirit. Build your own style with our wall art collection.